Author: dorettawildes


Words are more often heard than seen. While a few of us still like to read the labels, most of us are avid watchers, listeners and talkers. I maintain that social media is a spoken, not a written, form of communication. I’ll stand by that in a court of law. I love dialog, always have, Read More


I began my life as a writer with print ads and collateral. I still love print, its primacy and privacy. The transaction is between the sentences and the mind of the customer, one-to-one and plain as arithmetic. Your face, your voice, your social media likes and your narrow budget matter not a jot. Truth matters. Read More


🙂 Pictures aren’t always worth 1,000 words. Some can be downright insipid. Consider the smiley face, born in 1963 and still boring readers and audiences. Heavy promoters of “info-graphics” assume most people have the attention span of a grape. That may be true in certain instances. And a picture or two can certainly aid comprehension Read More