Some can be downright insipid. Consider the smiley face, born in 1963 and still boring readers and audiences.
Heavy promoters of “info-graphics” assume most people have the attention span of a grape. That may be true in certain instances. And a picture or two can certainly aid comprehension and memory retention.
But what makes us human is language. If communication were primarily a matter of visual cues, we’d have a collection of rubber stamps in our mouths instead of tongues.
For projects that require communication skills beyond the emoticon and the bar graph, consider hiring a professional writer.
Smartly written copy can be 1,000 times more persuasive than the bland alternatives. Even in plain black and white – with no pictures at all – crisp, well-constructed paragraphs are awfully hard to ignore.
Consider this page. You’re reading it, aren’t you?
So the next time you’re tempted to say it with emoticons and bar graphs, hire a professional writer.