I began my life as a writer with print ads and collateral. I still love print, its primacy and privacy. The transaction is between the sentences and the mind of the customer, one-to-one and plain as arithmetic.
Your face, your voice, your social media likes and your narrow budget matter not a jot. Truth matters. Cogency and content matter. And if you’re witty, that’s worth a few points.
But there is nothing more exposing than print on a page or a screen. Mistakes are costly: You get only one chance. Dither, bore, brag or dissemble and you’re out.
Following are samples of print copywriting I’ve done over the years. The work speaks for itself. Click on the links and you be the judge.