While a few of us still like to read the labels, most of us are avid watchers, listeners and talkers. I maintain that social media is a spoken, not a written, form of communication. I’ll stand by that in a court of law.
I love dialog, always have, and the ear tunes sentences like no grammarian. A music background doesn’t hurt. But you have to listen endlessly to people gabbing to turn a commercial script of any kind – radio, TV or video – into credible talk.
Talk of this kind isn’t cheap, you see.
And you’d better get it right. If listeners and watchers don’t believe you, they can easily turn you off.
Here are a few of my attempts at spoken persuasion:
[Above: “Talking Map” radio spot for Wadsworth Atheneum]